The second wave is here. Eight Dongfeng sample units cleared customs at Kingston Wharves on the morning of March 12 — the largest single import the Bert's Auto Sales programme has run to date.
What landed
The shipment includes the Huge ICE E2 mid-size SUV, the Mage ICE E3, two units of the eπ007 EV in different trims, the Rich 6 pickup, the Sky 01 PHEV crossover, and the AX7 family SUV. Each unit was selected to cover a distinct slot in the lineup so the focus group can compare apples-to-apples against current Jamaica favourites.
All eight cleared in a single port call. That is partly logistics and partly intent: when the focus group convenes the next weekend, every comparison can happen back-to-back at the same venue, on the same day, with the same drivers. We have learned from previous waves that side-by-side beats sequential.
Where they go next
From the wharves the units move to the Bert's Auto Sales prep bay for PDI, plate, and a short shake-down loop on the Spanish Town Road and the highway up to May Pen. Once each car has 200km of road testing, it is released to the focus group rotation.
If the verdict is positive, full production orders open in Q3. If a particular trim or colour gets pushed back by the panel, that feedback rewrites the Q3 spec sheet. Nothing about the production roadmap is locked until the panel has spoken.
Why this matters for buyers
Jamaica buyers usually wait for the dealer to commit before they get a real look at a new brand. We are doing it the other way around: the lineup gets stress-tested against real driver feedback before any customer puts a deposit down. The risk on our side, the choice on yours.
