The November passenger summit confirmed what was already implied in Dubai: Dongfeng's emerging-market strategy is EV-first, with PHEV and ICE filling the gaps where EV infrastructure isn't ready yet.
The headline strategy
Dongfeng laid out a clear product mix for 2026 and 2027: the eπ EV platform leads, the Sky PHEV series fills the long-range commute slot, and the ICE lineup remains the volume play in markets where EV charging is still uneven.
The Caribbean is positioned as a hybrid market — EV-suitable on the central island routes, PHEV-suitable for buyers who travel further, ICE-relevant for trades and budget-sensitive buyers. That maps almost exactly to the Bert's Auto Sales sample selection.
What it means for the Jamaica lineup
Practically, this confirms the eπ007 stays at the centre of the Jamaica programme through 2026 and likely 2027. The Sky 01 PHEV gets a longer runway than we initially planned. The ICE lineup — Mage, Huge, AX7 — stays in the catalogue but with a slower refresh cadence.
For buyers, the takeaway is simple: the EV side of the lineup is where the most product investment is happening. If you are choosing now, that is worth knowing.
The trade-off
EV-first is not the same as EV-only. Dongfeng is being honest about the infrastructure reality across emerging markets and matching the product mix to it. That is more useful than a brand pretending the entire world is ready for full EV today.
